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4 weeks, Oct 2014
Implement Nike's values
Identify the target group
A lot of tools are made for mixing, chopping, blending... food. But what if the famous sports brand Nike decided to design this kind of product?
The goal of this project was to imagine:
"A hand held blender inspired by the core values and the image of Nike for a 40 to 55 y.o. target group"
FOOD BLENDER
Henrik, age 52
Swedish
Retired Hockey Player
Divorced, 3 children
Sports have been part of my life and it will keep being for the next years.
FIRST IDEAS
CONCEPT
COLORS
COLLAPSIBLE CUP
CHARGE
FILL
SHAKE
"SHOE" GRIP
Designing a product that doesn't correspond to the actual market of a brand is quite challenging. Identifying properly the target and the brand was really important to end up with a mixer that I think could fit in Nike's range of products. The identification to the brand can be done through colors, materials but also the way to interact and the portability of my concept.
RESEARCH
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