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Jan-Fev, 4 weeks
Group Project
Identify people's needs regarding the library service
Create an interactive experience
Umeå Institute of Design wanted to explore more interactivity for the future. It is a small university library that needs to attract people to "survive" and their main issue was to get known by anyone going to the university or living close.
" How to create a strong link between people and the library? "
INTERACTIVE LIBRARY
SAFARI & INTERVIEWS
MESSY
CONFUSING
LOT OF TEXT
PAGE NOT FOUND!
GOOD CHAT HELP
BETTER TO SEARCH ON OTHER WEBSITE
NOT INSPIRING
There is so much on the website but it's hard to reach.
I don't use the library, there is better on internet.
I didn't know they had these books.
We had 2 lectures to understand the library system... and I still need help.
Novice user has a hard time discovering and using the service
HOW TO GRAB HIS ATTENTION AND CREATE A LINK WITH THE LIBRARY ?
CONCEPT CREATION
GRAB USER'S
ATTENTION
WHERE HE HAS TO BE
Students in the school's kitchen while they wait for their food in the microwaves
Anyone waiting for a bus, metro, train...
1-5 MINS EXPERIENCE ON A SMALL INTERACTIVE SCREEN
WHERE HE IS PASSING BY
In the university's building, when moving to another study room, to the restaurant...
When visiting the museum attached to the university
1-5 MINS EXPERIENCE WITH AN INTERACTIVE FAMOUS CHARACTER
WHERE HE CHOOSE TO BE
Through the website when doing a research, when looking for information about the museum or during free time...
From home (especially for distant student) or at the library, where librarians can also help
LONGER EXPERIENCE WITH THE WEBSITE
CONCEPT: WALKING CHARACTER
The "walking character screen" is the one grabbing the most people's attention, it pushes them to have a first interaction with the library
(1-5 MINS EXPERIENCE WITH AN INTERACTIVE FAMOUS CHARACTER)
Testing of the wireframe and lo-fi paper prototypes
A service experience is composed of 3 phases: before using the service, while using it and after. In this project we chose to focus on the "before", on grabbing the attention and make the library experience more inspiring, funnier and easier. The user was at the center of the process and helped us ensure the interactive concept was understandable and clear but the librarians also helped us all along as they are the ones knowing the service the best.
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