top of page
Summer 2013
Translate ELPEX values into graphics
Create a unified variety
ELPEX was launching a new composit frame roller ski when I started my internship with them. For each ski of their range they have a different graphic design. The Wasa Evolution needed one, and this led to the replacement of the whole range of graphics.
"Create a graphic layout to represent ELPEX skis and offer a variety to fit with each model of ski"
ROLLER SKIS GRAPHICS
NEW LOGO & SKIS' LAYOUT
BEFORE
AFTER
MORE VARIATIONS OF GRAPHICS
This project was one of the first I did in Graphic Design, it was before the year of Industrial Design course and I was alone on this, the only feedback and help were coming from the directors of Elpex (who are not specialists in design) and some users. I had to go with my gut feeling and I think my knowledge about sports helped me a lot to create a design that fits with a dynamic, young, innovative company.
THE WASA EVOLUTION
THE OFF ROAD BRINGS YOU EVERYWHERE!
bottom of page