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Summer 2013

Translate ELPEX values into graphics

Create a unified variety 

ELPEX was launching a new composit frame roller ski when I started my internship with them. For each ski of their range they have a different graphic design. The Wasa Evolution needed one, and this led to the replacement of the whole range of graphics.  

 

"Create a graphic layout to represent ELPEX skis and offer a variety to fit with each model of ski

ROLLER SKIS GRAPHICS

NEW LOGO & SKIS' LAYOUT

BEFORE

AFTER

MORE VARIATIONS OF GRAPHICS

This project was one of the first I did in Graphic Design, it was before the year of Industrial Design course and I was alone on this, the only feedback and help were coming from the directors of Elpex (who are not specialists in design) and some users. I had to go with my gut feeling and I think my knowledge about sports helped me a lot to create a design that fits with a dynamic, young, innovative company. 

The skis are on the market and the whole range can be seen on Elpex website:

THE WASA EVOLUTION

THE OFF ROAD BRINGS YOU EVERYWHERE! 

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